The Challenge
At Association of the United States Army Annual Meeting (AUSA) — the largest Army conference in the U.S. — Axon needed clean, credible visual coverage that cut through a crowded show floor while accurately representing high-stakes public-safety technology.
Our Approach
We embedded on-site to capture real-time video highlights and event photography, focusing on product demos, executive interactions, and booth presence. The goal was disciplined, authoritative visuals that felt precise and intentional — not flashy.
The Result
Axon left with a polished highlight video and a flexible photo library used across marketing, internal communications, and post-event storytelling, extending the impact of AUSA well beyond the conference itself.
