The Challenge
The Nature Conservancy needed video content that communicated the urgency of climate action while centering Indigenous voices and community-led conservation. The goal was to make the case for natural climate solutions across platforms, with both longform storytelling and a scroll-stopping social cut.
Approach
Edited a 4-minute documentary and a 60-second vertical piece, anchored by testimonials from Waorani women in the Ecuadorian Amazon. The longform version allowed space for cultural context and impact, while the vertical cut distilled the narrative into urgency, results, and empowerment. Both formats let the voices lead.
The Result
Delivered two cuts that positioned community-led conservation as both urgent and proven. The final videos communicated that Indigenous leadership isn't just ethical, it's effective. And when communities lead, nature thrives.
