The Photographer 30s
Role: Director of Photography, Editor
The ChallengeCurb needed to communicate speed, reliability, and trust to everyday professionals who depend on getting where they need to go without friction in busy urban environments.
Approach
Two narrative driven spots were produced. The first followed a working photographer moving quickly from one gig to the next. The second centered on a busy doctor heading home after a long shift. Both stories grounded the app in real life and positioned Curb as the quiet enabler behind demanding schedules.
The Result
The finished spots positioned Curb as a dependable, human first transportation solution that feels fast, safe, and seamlessly integrated into daily life. The campaign was displayed across taxi screens throughout New York City, reaching riders in real world, high frequency moments where trust and convenience matter most.
The Doctor 30s
