Role: Director of Photography, Editor
The ChallengeCurb needed to communicate speed, reliability, and trust to everyday professionals who depend on getting where they need to go — without friction — in busy urban environments.
Our Approach
We produced two narrative-driven spots. The first followed a working photographer moving quickly from one gig to the next. The second centered on a busy doctor transitioning from a long shift at work to home. Both stories grounded the app in real life, showing Curb as the quiet enabler behind demanding schedules.
The Result
The final spots positioned Curb as a dependable, human-first transportation solution — fast, safe, and seamlessly integrated into the lives of professionals who can’t afford delays.
