The Challenge
Edison Electric Institute needed video content that captured the value of their Campaign Institute at Georgetown University. The goal was to showcase participant experience, program depth, and the professional development member companies gain through attendance.
Approach
Documented testimonials and program highlights through participant interviews, focusing on real takeaways: daily curriculum structure, expert instruction, peer collaboration, and capstone simulations. Captured the relevance of the content to current industry challenges, including deregulation debates and advocacy strategy. Delivered in three formats: 30-second, 60-second, and longform cuts for different platforms and use cases.
The Result
A flexible video package that positioned the Campaign Institute as essential professional development for member companies. The final pieces communicated immediate applicability, industry-leading instruction, and the kind of strategic perspective that changes how teams approach campaigns and challenges back home.
